One of his projects in Al Ma'mal is a sequence of images taken during the last 30 years which have been re-arranged to create a new timeline. Moving from left to right, the timeline is reversed, and yet still seems just as familiar and logical in its new arrangement.
His other work at Al Ma’mal also merges the past and the present but all within a single scene he captured at a demonstration in Jerusalem. This complex image has three layers:
One layer depicts or represents the marching populace, angry, frustrated, tired yet resilient. The second layer depicts Jerusalem’s iconic monument, the Dome of the Rock, printed on a stretched banner carried by the marching crowd, and right across it a screaming slogan in the colour of the Hizbullah flag imploring Arabs for help - quite painful don't you agree? The third layer is a number of smaller images adorning the bottom of the banner carried by the crowd and resembling medals of honour for "typical" calamities that have plagued and burdened our sorry history (Mohammad al Durra and other martyrs). All of this is portrayed against a very normal background of a cloudy day, an evergreen and a Marlboro sign, which is telling us in a way: c'est la vie and too bad you happen to be who you are, on the wrong side of the fence so to speak. And the picture with all its elements represents life, a mirror of our culture and people, and a tool of expression that rises above all prejudices, pedantry and parochialism. (Text from Jerusalem Show Catalogue)
It seems appropriate to end on this image because it was the original choice for this year's Jerusalem Show poster. Concerns about the risks of it being perceived as too provocative, eventually gave way to another poster design but not before an intense email exchange among the Al Ma'mal board. The final poster for the Jerusalem Show ingeniously referenced the original choice by using cut-up extracts of text from these email exchanges.